A pay-by-phone app can be a great way for a business to simplify the payment process for its customers, to make shopping quicker and more convenient, and to reward its most loyal clientele with discounts and other incentives. Done correctly, a quality app can increase your sales and improve customer satisfaction, leading to higher profits and increased loyalty. There are several features that many of the best pay-by-phone apps have in common, and they should all be considered necessary to make sure your app thrives and sets your business apart in today’s crowded marketplace.

Phones with near-field communication ability or quality cameras can be used to enhance the payment and shopping experience. When available, your pay-by-phone app should take advantage of NFC to process payments, allowing the transaction to be completed with a simple tap of the phone. This makes the process easier for both your business and your customer, and ensures a secure transaction. Your app can also enhance the shopping experience by using the device’s camera to process bar orders or QR codes, allowing more information about a product to be displayed, or adding a product to a digital cart to be purchased. With better product information and an easier check-out process, customers will likely frequent a business more often and spend more money.

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